Ford’s new lane-finding app is exclusively for Bronco SUV owners

Ford just dropped a road-finding app, and the aptly named Bronco Trail app is available for both iOS and Android mobile devices, and includes a slew of goodies for the off-road enthusiast. In other words, this app is not for people who use their powerful SUV primarily to buy coffee on the street.

The app leads drivers to more than 1,200 professionally curated routes across the United States, Canada and Mexico (with more countries to come), totaling 18,000 miles. These maps allow you to filter by location, length, difficulty, and more, with the ability to save your favorite routes. Once you’ve saved a route, you can add coordinates, notes, and even photos to show favorite landmarks.

Of course, the deeper you get into the wilderness, the less cell service you get. The app allows you to pre-download maps in topographical or 2D spatial formats so you can view them even when you’re in the middle of nowhere.

In addition to the curated maps, there are some high-tech features here. The app integrates with the SUV’s tire pressure gauge sensor and automatically adjusts the pressure to match track recommendations. This feature works without a cellular or cloud connection. There’s also a little social media element here, where you can trade featured maps with other Bronco owners to share unique destinations and the like.


On the subject of social media, the app includes the ability to capture video, which is then shared across your favorite social network. However, this is not any ordinary video, because this content is automatically covered with all kinds of useful and neat information, such as speed, rpm, distance traveled, altitude and much more.

The application is free, but a new Ford Bronco starts at about $42,000. It’s available for download now and Ford says it’ll stay on top of updates, adding more tracks and features in the coming months. You’ll also need an updated FordPass subscription, but if you own a new Bronco, you likely have that, too.

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