Unsold iPhones force Apple to cut prices for the first time in years

Last updated: July 26th, 2022 at 16:58 UTC+02:00

Samsung might not be the only OEM that’s stuck with an oversupply of smartphones. Apple might be in the same boat. And in an unexpected turn of events, the Cupertino giant has just announced a series of discounts for its top-tier iPhone models and related accessories in China.

Samsung and Apple are the leaders of the smartphone world, but despite having similar goals, they’re almost nothing alike. Samsung is known for offering great discounts and trade-in offers for its Galaxy devices regularly, whereas Apple is known for the exact opposite strategy, ie, Apple rarely, if ever, cuts the prices of its ongoing iPhone models. (via Bloomberg)

Apple hasn’t offered any discounts on its flagship iPhones in China for years. But in an unexpected turn of events, the company just announced an upcoming four-day sales event for iPhones, smartwatches, and wireless earbuds.

$89 off the iPhone 13 Pro

Market watchers say that Apple recorded healthy smartphone shipment figures in China in June, more so than local smartphone brands Xiaomi, Vivo, and Oppo. However, shipment figures don’t always translate to sales, and Apple might have surplus inventory on its hands.

Nobody knows if Apple has a whopping 50 million unsold phones like Samsung does. But the fact that it hasn’t offered a discount in years prior to this announcement speaks volumes about the company’s subpar market performance in China in recent times. Market analysts estimate that global smartphone shipments in Q2 2022 fell 9%, and obviously, Apple doesn’t function independently of global market trends.

Apple’s discount window for customers in China starts July 29 and ends August 1. The company will offer discounts on its latest iPhones and certain AirPods and Apple Watch smartwatches.

Incidentally, Samsung is gearing up to announce its latest foldable phones and a new Galaxy smartwatch series on August 10.

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